Indeed, while digital movies have often been seen as inferior to Blu-ray packages thanks to a lack of special features, Apple are now placing the emphasis on bonus content front and centre. “This can broaden the palette of what we do with our filmmakers,” Rebecca Sosa, head of digital distribution for indie studio A24 (who are releasing Under the Skin in the US), tells Variety. The service will be extended to iPhone, iPad or iPod touch users in autumn with iOS 8. The major shift is that it is not just new titles that will be getting Extras: they can now be added retrospectively to older films too – at no additional charge.Ĭustomers with the latest versions of iTunes will be able to download Extras for existing and new purchases – and, crucially, those with Apple TV will too, beaming iTunes Extras directly onto HD TV screens. Disney and Pixar, Fox, Paramount, Sony Pictures Entertainment, Universal, Warner Bros., Lionsgate, Starz Digital Media and A24 are all lining up to provide new iTunes Extras content, including Scenes – a feature that delivers highlights from a movie, e.g.
Now, though, Apple is stepping up its game to turn iTunes movies into an “spectacular, immersive experience”. The Hobbit: An Unexpected Journey Extended Edition, meanwhile, offered the entire Blu-ray package as an additional download totalling 13 odd GB. Star Trek angered fans when it divvied up its special features between formats, with some bonus content such as a director’s commentary only available with an iTunes purchase and others only available through Tesco’s blinkbox. ITunes Extras have been around for some time now, but the special features, which range from behind-the-scenes video and commentaries to short films and high-resolution photo galleries, have become an increasingly high profile part of Apple’s digital movie store in the last year. Apple has launched a new push for its iTunes Extras content, including a direct tie-in to Apple TV.
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